Djokovic Family Matching Donations In Season Of Giving Campaign


The Novak Djokovic Foundation is running a Season of Giving campaign for the fourth straight year to raise money for the opening of a new preschool in Nis, Serbia. The foundation is continuing to strive toward its goal of making sure all Serbian children have access to preschool in the next 10 years.

Novak Djokovic and his wife, Jelena Djokovic, will once again be matching donations. Last year, fans donated €108,000, which the Djokovic Family also matched.

“This and the previous year have further demonstrated how important it is for children to attend preschool, particularly in a situation when parents are forced to work from home, and are not able to adequately dedicate their time to children,” Novak and Jelena said in a statement. “However, it should not be forgotten that there are still those who are not able to go to preschool, even in normal circumstances.

“Nis is a lovely city with unique culture whose citizens have been recognized both domestically and abroad. We have great memories from this city and we are happy that, this Season of Giving, we are raising funds for a new preschool there, thus enabling children and their families to dream big.”

Learn More About Djokovic’s Charity Work

This year’s Season of Giving campaign will last until 8 January. The funds will be put towards reconstructing a community centre, which will allow for the education of 100 children.

“Reconstructing the old building of the local community and turning it into a beautiful, modern preschool will give 100 children an opportunity to get the best possible start in life and it will also help their parents to have more time for themselves and their careers,” Novak and Jelena said. “With love and light, we thank you for your support. Let’s go together for another victory, like always!””

More than 47,000 Serbian children have benefitted from the work done by the Novak Djokovic Foundation. Djokovic received the Arthur Ashe Humanitarian Award in 2012 in recognition of his philanthropic work.

To learn more about the Novak Djokovic Foundation’s Season of Giving and to donate, click here.


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